Kenya's premier films awards festival has taken on a new identity. Now rebranded as the Kalasha International Film, TV Festival & Market, the event is slated for 26th to 30th October 2015.

The Kenya Film Commission launched the showcase repackaging and call for entries in early July, in partnership with the French Embassy in Kenya.

At the core of this proposed multi-purpose film industry event, is the noble objective to ensure Kenya acquires eminence as a market leader within and beyond the regional film circles.

"The embassy is keen to facilitate new business deals development in the broadcasting technology field - while expanding the market share in this fast-growing region," notes Juliette Vivier, Regional AudioVisual Attache for East Africa.

Notably, this premier international edition is dedicated to the promotion of cultures, indigenous stories, creativity and skills across the East African film-making scene.

It also seeks to raise Kenya's profile as a unique film-shooting location - whilst also leveraging on the country being a major film/TV production, post-production and distribution hub cutting across all platforms and genres.

More significantly, the event is expected to stimulate global networking, skills exchange besides intra-trade activities encompassing East Africa's movies and TV sector.

A seven-member jury nomination academy also unveiled comprises Prof. Levy Obonyo [Daystar University], Serah Mwihaki [Actress/Producer - WordyPix Co. Ltd], Millicent Ogutu [Performance Rights Society of Kenya - PRISK] and Charles Manyara [Kenya Institute of Mass Communication].

Others include Clifford Okumu [Producer - Celestal Touch], Jacinta Kiragui [Kenya Television Network - KTN] and Rosemary Kowuor [Daystar University].

The jury will sift through assorted film productions submitted for week-long screenings at different venues and theatres across Kenya - among them in Mombasa, Malindi, Kisumu, Eldoret, Nyeri and Nairobi.

For the first edition of the rebranded Kalasha International Film Festival 2015, a call for submissions has already been sent for eligible entries from across the African continent.

Among the Kalasha International Film & TV Festival and Market's highlights - are panelist sessions spread over two-days, alongside an interactive platform billed as the Kalasha Eastern Africa Film & TV Trade Show.

This segment seeks to bring together cross-sections of participants invited to represent the film scene their respective countries - inclusive Kenya, Tanzania, Ethiopia, Uganda, Rwanda, Burundi, Mauritius, Madagascar and Reunion Islands.

Film making industry experts from different countries are due to converge and engage in forums, sharing unique experiences in their respective national pavilions during the Festival.

The event's icing on the cake will be the Film & TV Awards gala ceremony, with its first-time broadened range of categories, incorporating newly introduced special East African and Pan African accolades.